RunMags

2025-02-07 Deadlines Were Killing Me: How I Found My Remedy

Being the editor-in-chief of a monthly publication feels a lot like conducting an orchestra—balancing the chaos, making sure every piece works in harmony, and somehow keeping everyone on the same page. Every month is a whirlwind of overlapping deadlines: finalizing one issue, prepping the next, and juggling the demands of advertisers, designers, and readers. Here’s what a typical month in publishing looks like:

2025-01-02 Why Aerospace Tech Media Ltd Chose RunMags (And Why They’re Still Flying High)

When you’re at cruising altitude in the fast-paced world of Aerospace media, there’s no room for clunky software or endless red tape. Aerospace Tech Media Ltd (ATM) needed a high-performance solution that could power their ambitious flight plan. Enter RunMags—the publishing platform built to soar above the competition.

2024-12-08 From Chaos to Control: Transforming Magazine Publishing

When I first met Rose 15 years ago at an event in Singapore, she shared with me the chaos she and her team faced: sales reps double-booking advertising spots, missed billing, misplaced post-it notes, and shouting across the office for Excel access. It was just another day at work, where data was often overwritten or information vanished.

2024-08-12 Why a Flatplan is Your Publication's Best Friend (And Why RunMags Makes It Awesome)

The Essential Role of a Flatplan in Publication Issue Planning When producing a magazine or any multi-page publication, structure is key. Enter the flatplan—a critical tool in the publishing world. A flatplan is essentially a visual layout that maps out each page of your publication. It serves as a visual blueprint, showing where articles, adverts, images, and other elements will be placed.

2024-07-22 The Evolution of Publishing: From Stencils to Super Bots

Remember when publishers kicked off their empires with nothing but a blank piece of paper or a whiteboard? If you're nodding, you might also recall the era of stencils and overhead projectors. Fast forward a bit, and they graduated to data sheets in MS Excel. As these companies grew, they embraced the internet, transforming their humble beginnings into vast interactive landscapes.

2024-07-15 RunMags races to the very top!

Independent publishing house “State of Digital Publishing” (also known as SODP) lists RunMags among their “Top Picks” for digital publishers in 2024! And they really did their homework - they write: "Our top picks are based on our editors’ independent research, analysis, and/or hands-on testing." This recognition is a milestone for RunMags employees and a token of trust from our customers! Together we recently celebrated the 10 year anniversary of RunMags - another great event in the RunMags community!

2020-04-07 Fortnox is launching app store with RunMags

The premier SMB accounting system available in Sweden is Fortnox and they just launched an app store with the RunMags integration available to Swedish publishers.

2020-03-25 New script "Calling Script for Selling Advertising" - a sucess!

Do you feel challenged making cold calls during the COVID-19 crisis? Use our guide and free cold calling script template to get ideas on where to find your kryptonite and how to navigate past the anti-sales superpower people are equipped with today.

2020-03-19 2020 RunMags Official Presentation

Premiering the 2020 update of the RunMags Official Presentation. Access the video recording and slide deck that we use when customers get in touch with us to evaluate whether RunMags would support their needs.

2020-03-03 How advertising sales reps can become trusted advisers

Are you struggling to Challenger Sale theory into practice? Here's some practical advice on what advertising sales reps could do to succeed in becoming trusted advisers for their customers.

2020-02-04 5 reasons magazine owners should consider CRM

Do you really need a CRM system or is it just an expensive piece of software that the sales reps hate to work in? Does it add any value at all to your business? We'll give you 5 reasons you should consider a CRM.

2019-12-18 7 things publishers should do when implementing a CRM

You already know that implementing a CRM is not a technology project and you know the management team have to stand behind the initiative. So what are the things you can do to ensure success when implementing a CRM like RunMags in your publishing business?

2019-11-27 End-of-year advertising sales

Now is the time for end-of-year advertising sales. Use RunMags mass email to connect with prospects and existing clients to help them reach their (and your) goals in 2020.

2019-11-18 Headless CMS for magazine websites

Strategically selecting the right technology is becoming increasingly important for magazine publishers, as in most business. Technology can give you a competitive advantage as much as it can also create barriers for growth.

2019-11-05 5 ways to increase ad sales using eSignatures

The deal is not closed until it has been signed. While a verbal commitment is indeed legally binding in most countries, a signed contract provides for legal comfort. Learn how you can use eSignatures to increase productivity and make it easy for clients to buy advertising from you.

2019-10-11 Are you A/B testing your subscription signup pages?

A/B testing is a way to compare two versions of a single variable, typically by testing a subject's response to variant A against variant B, and determining which of the two variants is more effective. With RunMags you can easily perform A/B testing to understand which subscription landing page design and value proposition that performs the best.

2019-08-12 Strong Customer Authentication

When running a magazine publishing business, we know that sometimes you have so much to keep up with, it can be difficult to see what’s urgent and what’s just more ‘jargon’ being thrown your way. With this in mind, we wanted to take some of the uncertainty out of the upcoming Strong Customer Authentication (SCA) September 14th 2019 deadline, giving you a brief overview of why it’s being introduced, what it entails and what exactly you may need to do in preparation for it.

2019-06-05 Improved login page design

To improve responsiveness and to bring a bit of inspirational joy to your life we're introducing a new login page that boasts great looking photos from Unsplash. Create your own account and use it for your next article.

2018-12-20 Advertising sales ops best practice

What's the best way to organize an advertising sales team and their customer approach? There are millions of ways, but here we want to give you our take on what seems to be working for our most successful customers plus some of our homegrown advice.

2018-12-11 Expanding inventory with social and newsletter advertising products

Today we are announcing our latest update which will allow you to set up new advertising inventory specific to social media and newsletter channels. Seize the opportunity to expand advertising revenue.

2018-12-04 Privacy Shield Certification

For magazine publishers, Content may be King but Trust is definitely Queen. It is equally important for strategic advertisers and sponsors as well as the subscribing readership, to know that the publisher is doing their best to protect each subscriber's privacy. To strengthen our customer's trust case, we have recently undertaken efforts to get Privacy Shield Certified.

2018-10-02 European tax reform to lower sales tax for digital magazines

The European Union finally agrees on a tax reform that will lower sales tax i.e VAT (Value Added Tax) for digital magazines and other digital services.

2018-09-27 Introducing Maggie, the RunMags bot

We're quite excited to take the next step in servicing our customers. Today we are introducing Maggie, the RunMags bot! She's quite young and is still learning the ropes, but give her a chance and we're certain that she will develop her skills over time.

2018-08-24 RunMags anointed Stripe Verified Partner

We're quite excited about being recognized as a Business Management Platform in Stripe's "Works With Stripe" gallery. Our Stripe integration helps magazine publishers collect client payment methods and get paid.

2018-01-29 GDPR Legislation – What Senders Need to Know

Even if your business don’t reside in the European Union, you may have subscribers that do and therefore GDPR affects you.

2017-10-04 Local magazines can create awesome micro-moments on smartphones

Even poorly made local magazine websites tend to carry a lot of weight for search engines to present relevant local information. So imagine what a magazine website with great editorial AND advertorial AND advertising content around a brand can do!

2017-07-01 RunMags update – July 2017

2017-06-08 Best practices for promoting your magazine to readers

Social media is merely one out of many channels you should employ to promote your magazine to all the readers in the world.

2017-05-01 RunMags updates – May 2017

2017-01-03 Agreements and Invoices in German, Swedish and (tell us what’s next)

Now you can specify that your customer facing documents, like agreements and invoices, should be presented in a different language than English, which is the default language in RunMags.

2017-01-01 3 marketing tips for how to promote your digital magazine

Many publishers are interested in launching and promoting a digital version of their magazines, but you may be unsure where to begin.

2017-01-01 RunMags updates – January 2017

2016-09-01 RunMags updates – September 2016

2016-08-18 Advertising sales team continual improvement

Don’t limit performance improvement to under-performing sales reps. There’s much to gain from basing your sales team cadence on an overarching continual improvement program, acknowledging that everybody can improve their performance and that it’s an ongoing process.

2016-08-03 6 precautions to take because sales reps leave

2016-03-09 How to create Advertising Buyer Personas

In today’s business environment your clients are learning and informing themselves on their own, mostly using the internet. At the time they contact you (if they even contact you), they have already completed 60% of their buying process.

2016-01-01 What to expect from RunMags in 2016

2015-11-21 Why Automated Email makes sense for Magazine Publishers

2015-10-15 New Sales Dashboard features added

2015-07-10 How to ensure data quality when importing into a CRM system

2015-03-07 Communication apps that save Magazine Publishers money

2015-02-27 How Niche Publishers can avoid competing on price alone

2015-02-19 Emerging middle classes drive growth in trade magazines

2015-01-10 Running a modern magazine publishing company

2014-09-19 Explore the synergies between social media and print magazines

2014-08-14 Innovative advertising ideas that can boost your sales

2014-08-06 7 tips for improving your magazine’s social media presence

2014-07-31 Review: software options for publishing a digital magazine

2014-07-26 The intricacies of magazine publishing in the online world

2014-07-23 The popularity of e-reading is an important trend

2014-07-14 What to research before selling advertising