Let’s be real—CRMs are like that one friend who insists on eating kale chips. You know they’re good for you, but they’re still a pain to deal with. Whether it’s Salesforce, Zoho, or Hubspot, chances are you’ve daydreamed about giving your CRM the boot more times than you’d admit.
Remember when publishers kicked off their empires with nothing but a blank piece of paper or a whiteboard? If you're nodding, you might also recall the era of stencils and overhead projectors. Fast forward a bit, and they graduated to data sheets in MS Excel. As these companies grew, they embraced the internet, transforming their humble beginnings into vast interactive landscapes.
Independent publishing house “State of Digital Publishing” (also known as SODP) lists RunMags among their “Top Picks” for digital publishers in 2024! And they really did their homework - they write: "Our top picks are based on our editors’ independent research, analysis, and/or hands-on testing." This recognition is a milestone for RunMags employees and a token of trust from our customers! Together we recently celebrated the 10 year anniversary of RunMags - another great event in the RunMags community!
The premier SMB accounting system available in Sweden is Fortnox and they just launched an app store with the RunMags integration available to Swedish publishers.
Do you feel challenged making cold calls during the COVID-19 crisis? Use our guide and free cold calling script template to get ideas on where to find your kryptonite and how to navigate past the anti-sales superpower people are equipped with today.
Premiering the 2020 update of the RunMags Official Presentation. Access the video recording and slide deck that we use when customers get in touch with us to evaluate whether RunMags would support their needs.
Are you struggling to Challenger Sale theory into practice? Here's some practical advice on what advertising sales reps could do to succeed in becoming trusted advisers for their customers.
Do you really need a CRM system or is it just an expensive piece of software that the sales reps hate to work in? Does it add any value at all to your business? We'll give you 5 reasons you should consider a CRM.
You already know that implementing a CRM is not a technology project and you know the management team have to stand behind the initiative. So what are the things you can do to ensure success when implementing a CRM like RunMags in your publishing business?
Now is the time for end-of-year advertising sales. Use RunMags mass email to connect with prospects and existing clients to help them reach their (and your) goals in 2020.
Strategically selecting the right technology is becoming increasingly important for magazine publishers, as in most business. Technology can give you a competitive advantage as much as it can also create barriers for growth.
The deal is not closed until it has been signed. While a verbal commitment is indeed legally binding in most countries, a signed contract provides for legal comfort. Learn how you can use eSignatures to increase productivity and make it easy for clients to buy advertising from you.
A/B testing is a way to compare two versions of a single variable, typically by testing a subject's response to variant A against variant B, and determining which of the two variants is more effective. With RunMags you can easily perform A/B testing to understand which subscription landing page design and value proposition that performs the best.
When running a magazine publishing business, we know that sometimes you have so much to keep up with, it can be difficult to see what’s urgent and what’s just more ‘jargon’ being thrown your way. With this in mind, we wanted to take some of the uncertainty out of the upcoming Strong Customer Authentication (SCA) September 14th 2019 deadline, giving you a brief overview of why it’s being introduced, what it entails and what exactly you may need to do in preparation for it.
To improve responsiveness and to bring a bit of inspirational joy to your life we're introducing a new login page that boasts great looking photos from Unsplash. Create your own account and use it for your next article.
What's the best way to organize an advertising sales team and their customer approach? There are millions of ways, but here we want to give you our take on what seems to be working for our most successful customers plus some of our homegrown advice.
Today we are announcing our latest update which will allow you to set up new advertising inventory specific to social media and newsletter channels. Seize the opportunity to expand advertising revenue.
For magazine publishers, Content may be King but Trust is definitely Queen. It is equally important for strategic advertisers and sponsors as well as the subscribing readership, to know that the publisher is doing their best to protect each subscriber's privacy. To strengthen our customer's trust case, we have recently undertaken efforts to get Privacy Shield Certified.
The European Union finally agrees on a tax reform that will lower sales tax i.e VAT (Value Added Tax) for digital magazines and other digital services.
We're quite excited to take the next step in servicing our customers. Today we are introducing Maggie, the RunMags bot! She's quite young and is still learning the ropes, but give her a chance and we're certain that she will develop her skills over time.
We're quite excited about being recognized as a Business Management Platform in Stripe's "Works With Stripe" gallery. Our Stripe integration helps magazine publishers collect client payment methods and get paid.
Even if your business don’t reside in the European Union, you may have subscribers that do and therefore GDPR affects you.
Even poorly made local magazine websites tend to carry a lot of weight for search engines to present relevant local information. So imagine what a magazine website with great editorial AND advertorial AND advertising content around a brand can do!
Social media is merely one out of many channels you should employ to promote your magazine to all the readers in the world.
Now you can specify that your customer facing documents, like agreements and invoices, should be presented in a different language than English, which is the default language in RunMags.
Many publishers are interested in launching and promoting a digital version of their magazines, but you may be unsure where to begin.
Don’t limit performance improvement to under-performing sales reps. There’s much to gain from basing your sales team cadence on an overarching continual improvement program, acknowledging that everybody can improve their performance and that it’s an ongoing process.
In today’s business environment your clients are learning and informing themselves on their own, mostly using the internet. At the time they contact you (if they even contact you), they have already completed 60% of their buying process.