Publishing software for startup magazines

RunMags will structure your inventory and sales processes

During onboarding, we'll set up your channels, publication schedule, and advertising products, organizing your inventory quickly and efficiently. This structured approach simplifies the ad sales process. You can instantly tweak your offerings based on client feedback and test them with new clients. Proposals are emailed and eSigned easily on any device, making agility your superpower as a startup publisher!

Hire staff as late as possible and have them add value from day 1

As a startup publisher, hiring staff too early can hurt profitability. RunMags allows you to operate efficiently with a small team, delaying the need for more hires. When you're ready to expand, RunMags simplifies onboarding, helping new staff quickly learn to sell ads, manage subscriptions, and produce publications.

Avoid migrating data from spreadsheets and email marketing platforms

A publishing business generates substantial data annually. Initially, managing client lists, ad bookings, and subscriptions with spreadsheets or basic CRM systems may seem adequate. However, this approach is time-consuming and error-prone. Ultimately, significant effort will be needed to clean and migrate data to a robust magazine publishing platform as the business grows.

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Our customers rock. We love to share their stories and are thrilled to introduce you to them.

"Clearly seeing the benefits from operating a publishing company on a digital platform, I signed up immediately with RunMags and have no regrets! There is no way a single person could operate a business of my size without it!" Scarlett Redenius, Publisher of Florida Country Magazine
Florida Country Magazine

Florida Country Magazine

Florida Country Magazine is a beautiful free publication that caters to all of Florida. The magazine has over 250,000 readers and is owned and operated by Scarlett Redenius.

Read more about Florida Country Magazine

Set up the essentials before adding complexity

A new magazine needs a workable commercial process as well as good content. Start with the title, issue schedule, advertising products and the people responsible for sales, production and finance. Decide how an advertiser enquiry becomes an approved agreement and how the team will know what was promised. A small, clear process is easier to maintain than several disconnected records with conflicting information.

RunMags supports advertising sales, contracts with eSign, subscriptions, production and billing. A startup can evaluate those connections using one representative issue and example sale. Size the plan by your legal entities and brands, then check that its user limit suits your actual team. Do not choose solely by the number of magazine titles or assume that a feature absent from a short comparison table is absent from the product.

Use onboarding to establish responsibilities and understand the workflow. Four hours of assistance are included; additional help is billed at EUR 125/hour. Discuss migration or website requirements before assuming their scope. Ask Maggie about the publishing questions you are working through, then bring unresolved setup decisions to the team. Explore plans and onboarding, or start a trial without a credit card.

Write down what a successful first issue workflow should demonstrate before beginning the trial. That might include a clear advertiser agreement, understood artwork deadline and accurate billing handover. This makes the evaluation useful even if you are still refining the magazine's commercial offer.