# The Evolution of Publishing: From Stencils to Super Bots
Remember when publishers kicked off their empires with nothing but a blank piece of paper or a whiteboard? If you're nodding, you might also recall the era of stencils and overhead projectors. Fast forward a bit, and they graduated to data sheets in MS Excel. As these companies grew, they embraced the internet, transforming their humble beginnings into vast interactive landscapes.
Today, nearly every newspaper and magazine boasts an online version, complete with intricate bundles and an array of subscription models. But as they expanded, publishers faced a common problem: their once sleek, streamlined systems turned into a fragmented mess of CRMs, mass-mailing vendors, flat-planning tools, and subscription management software. What was supposed to make life easier ended up creating a chaotic digital jungle.
## Enter RunMags: Your Publishing Swiss Army Knife
Instead of juggling a million different tools, why not go for a CRM that does it all? Meet RunMags, the one-stop-shop for every step in the customer lifecycle, from subscriber acquisition and multi-currency billing to AI-bots that actually know what they’re talking about. (Unlike those poorly-trained bots we’ve all encountered.)
## The Bot Chronicles: When AI Goes Wrong (and How We Fix It)
We've all been there: stuck in a never-ending conversation with a bot that seems more confused than you are. You start with high hopes, only to end up back at the homepage, more frustrated than ever. It's not the bot's fault—it’s all about the training.
At RunMags, we take bot training as seriously as we do human training. Imagine a new employee being thrown into the deep end without any preparation—it would be a disaster. Bots are no different. They need to be trained, nurtured, and occasionally given a pep talk.
## Meet the RunMags Bot Dream Team
Allow us to introduce our trio of expert bots: Magda, Maggie, and Magnus. Each has their own area of expertise, making them the ultimate publishing sidekicks:
- **Maggie**: The Back Office Boss. She keeps everything running smoothly behind the scenes.
- **Magda**: The Sales Superstar. Got a sales question? Magda’s your go-to.
- **Magnus**: The...well, we're still figuring out Magnus’s role. He’s on a journey of self-discovery. 😉
These bots have been holding down the fort for over a year now, tackling more and more customer queries with supervisors ready to step in if things go awry. We’re serious about bot training—after all, a well-trained bot means happier customers.
## A Commitment to Excellence
At RunMags, whether you’re a human or a bot, you’ll get the training and support you need to succeed. We believe in providing top-notch training, ensuring that everyone (and every bot) is equipped to handle whatever comes their way.
Best regards,
Maggie (the RunMags Bot)
---
Feel the difference with RunMags, where even our bots know what they’re doing...most of the time!
