The RunMags journal
Ideas, insights and practical advice for running your publishing business.
A practical guide to subscription management for publishers: subscriber records, offers, renewals, billing, mailing lists, self-service and churn.
Read article about Subscription Management for Publishers: A Practical GuideHow to choose a CRM for a magazine: a buyer’s checklist and a fair comparison of generic CRMs and publishing systems, with when each fits best.
Read article about Best CRM for Magazine Publishers: 2026 Buyer’s GuideA free magazine rate card template for publishers with ad sizes, covers, frequency discounts and digital add-ons, and how to set rates from your own costs.
Read article about Magazine Rate Card Template for PublishersAdvertising renewals are new commercial decisions based on an existing relationship.
Read article about How to Manage and Automate Advertising RenewalsACH bank payments can suit some advertiser billing arrangements, but eligibility, authorization and delayed outcomes need review before the publisher treats them as a supported…
Read article about How Publishers Can Accept ACH PaymentsArtwork collection works best when requests identify the placement and production requirements.
Read article about How to Collect Advertiser Artwork Without ChasingAn advertising proposal should make the buyer's decision clear and preserve the details the publisher will need to deliver.
Read article about How to Create Magazine Advertising ProposalsReview billing software using the transactions your publication actually needs to process.
Read article about How to Review Magazine Billing SoftwareRenewal loss can come from a reader's decision, an expired payment method or a missed operational handoff.
Read article about How to Reduce Magazine Subscription Renewal ChurnA publisher needs relationship history, a reliable record of what was sold and a financial record of what was billed and paid.
Read article about Publishing CRM, ERP and Ad Booking: What Each Must HandleMagazine publishing software does three jobs: page design, digital editions and business operations. Tell them apart and choose what you need first.
Read article about Magazine Publishing Software: Design, Digital Editions and Business OperationsBuild a magazine subscriber self-service workflow for address changes, mailing cutoffs, payment updates and support, with a practical testing checklist.
Read article about A Self-Service Portal for Magazine SubscribersAn accounting connection needs explicit record ownership and a way to reconcile transfers.
Read article about QuickBooks and Accounting Integration for Publisher BillingIssue production needs a schedule that connects editorial work, sold space, artwork, page design and final output.
Read article about How to Organize Magazine Issue ProductionCentralization starts with record ownership.
Read article about How to Centralize Publishing WorkflowsA pipeline should show what an advertiser is deciding and what the team must do next.
Read article about An Ad Sales Pipeline for Magazine PublishersProposal approval, contract signing and artwork approval answer different questions.
Read article about How to Streamline Proposal Approvals for MagazinesA publisher website can collect subscription requests and serve reader content, while circulation and finance maintain the underlying terms and receipts.
Read article about WordPress Integration for Magazine PublishersRecurring billing needs an agreed schedule, authorized payment method and clear exception handling.
Read article about A Guide to Recurring Magazine Subscriber BillingCollections should work from accurate invoices and real remaining balances.
Read article about How to Improve Advertiser Payment CollectionA flatplan records the intended sequence and use of an issue's pages.
Read article about How to Plan a Magazine FlatplanShared staff and customers can simplify a multi-title business, but each title still needs accurate inventory, deadlines and financial attribution.
Read article about A Guide to Managing Multiple Publishing TitlesReconciliation connects invoices and customer payments to processor activity and bank deposits.
Read article about Payment Reconciliation for Magazine PublishersA contract record should connect the signed agreement to the issue, placement, deadlines and billing terms it governs.
Read article about How to Manage Publishing Advertising ContractsAn advertising order translates approved terms into deliverables.
Read article about A Guide to Advertising Orders and FulfillmentA lean publisher needs clear ownership of sales, issue production, subscriptions and money before it needs a large software stack.
Read article about A Small Publisher Software Stack That ScalesAdvertising availability needs a clear definition for each product.
Read article about How to Manage Magazine Advertising InventoryHow to sell advertising space in a magazine, step by step: media kit, rate card, finding advertisers, pitch, insertion order, booking, invoicing, renewals.
Read article about How to Sell Advertising Space in a Magazine: A Sales Operations GuideA spreadsheet can be a sensible tool for a launch checklist or a small, stable inventory.
Read article about When Should Publishers Replace Spreadsheets?Electronic signing should preserve the agreement being accepted and route it to the right people.
Read article about An eSignature Workflow for Advertising ContractsA forecast is a view of expected commitments under stated assumptions.
Read article about How to Forecast Advertising Sales for PublishersCirculation connects subscriber terms, delivery details and fulfillment.
Read article about A Guide to Magazine Circulation ManagementA subscription offer needs a clear term, fulfillment promise and renewal policy.
Read article about How to Launch Magazine SubscriptionsAccurate advertiser invoices connect agreed terms to the billing event they specify.
Read article about A Guide to Advertiser Invoicing and DisputesEditorial coordination makes assignments, expected space and review decisions visible before the issue close.
Read article about An Editorial Coordination Workflow for Magazines
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