CRM for magazines.
Magazine CRM software from first conversation to paid invoice.
A CRM for magazines is customer software built around how a magazine sells. It keeps one advertiser record across all your titles, links agencies to the advertisers they book for, and puts subscribers who also advertise on the same record, connected to contracts, the issue flatplan and invoices. RunMags is magazine CRM software for small and mid-size publishers that keeps that chain in one system.
14-day free trial · No credit card required · From €399/month excl. VAT
“There is no way a single person could operate a business of my size without it!” Scarlett Redenius, Publisher, Florida Country Magazine: read the case study
Your customer record should follow the whole job.
When a sales conversation becomes an ad booking, your production and finance teams need the same context. When a reader subscribes, your team needs the subscription and payment history together.
Advertisers & ad sales
Keep organizations, contacts, sales activity and advertising deals together. Follow the relationship from prospect to recurring advertiser in an ad sales CRM built for media sales teams. See how to manage advertisers and contacts in RunMags.
Explore advertising salesSubscribers & subscriptions
Manage subscriber records and subscriptions alongside the rest of your publishing business. Bring existing subscribers into your setup with import assistance.
Plan your subscriber importProposals & contracts
Turn agreed advertising into proposals and contracts, with electronic signatures. Keep sales commitments connected to production planning.
See the publishing flatplanBilling & payments
Keep invoices and payments connected to your customer relationships. Review what has been billed and what still needs attention.
Explore billing and paymentsBuilt for the way magazines sell
Three relationships come up in almost every publishing house. Ask any CRM you evaluate to show each one with your own data.
One advertiser across titles
A brand that buys space in two of your magazines is one advertiser, not two. Advertisers and subscribers sit in one customer register across your titles, so a cross-title deal is one contract with a row for each title and issue. Each title keeps its own issues, ad products and rate card, and advertiser invoices follow the legal entity on the contract.
See multi-title publishing in RunMagsAgency relations
Many advertisers book through an agency. An agency relation on the advertiser puts the agency’s contacts on that advertiser’s contracts, and agency commission is handled on the contract, so the brand, its agency and the booking stay together.
See the ad sales CRM for agencies and advertisersA subscriber who also advertises
A company that books advertising may also buy subscriptions for its staff. A subscriber can be linked to a contact or organization, so the same customer keeps its advertising orders and its subscriptions on one record, and the people selling ad space and handling renewals see the same customer.
Read how subscriptions share the recordSubscribers and advertisers on one customer record
Some magazine customers are both. A company that books advertising may also buy subscriptions for its staff, and a long-time reader can become an advertiser. In RunMags, magazine CRM software and subscription management work on the same customers: a subscriber can be linked to a contact or organization, so the same organization or contact keeps its advertising orders and its subscriptions on one record instead of in two systems that drift apart.
Subscriptions can be print or digital, on issue-based or time-based terms, and for each issue RunMags builds a distribution list from active subscriptions. Your team runs the renewal batch, and auto-renewing subscriptions are charged to the subscriber’s saved card at that point. RunMags does not yet schedule automatic renewals or retry failed card payments. When the subscriber is linked to a contact your sales team works with, the person handling a renewal and the person selling ad space see the same customer.
Readers update their details, address and newsletter choices from a personal link in your emails, and renewals run when staff run the renewal batch. Subscriber self-service for card updates, invoices and cancellation is on the roadmap.
Connect the booking with the magazine.
The RunMags flatplan lets your team coordinate advertising placements and magazine production. See how your sales commitments fit into the issue.
Maggie checks ahead.
You decide.
When you log in, Maggie checks what needs attention: renewals due, unpaid invoices or missing ad material. She suggests the next step and helps you work through sales, contracts, billing and production.
You decide what to do. Ask about the workflows that matter to your team during your demo.
Choose a CRM for publishers that fits your publishing workflow.
A general CRM can be a good fit for contact management and a sales pipeline. Check how it will connect to the magazine work you also need: ad bookings, issue planning, subscriptions and billing. That may involve configuration or additional tools, depending on the product.
| Requirement | RunMags | Ask when evaluating a general CRM |
|---|---|---|
| Advertisers and subscribers | Advertiser CRM and subscription sales in the publishing platform. | How will subscriber records and subscription workflows connect? |
| Sales to production | Advertising sales, contracts and a publishing flatplan. | How will bookings and issue placements reach production? |
| Customer to billing | Billing and payments alongside customer relationships. | Which billing system and integration will you use? |
Comparing with Magazine Manager?
Magazine Manager is Mirabel Technologies’ publishing product. It also documents publishing CRM, advertising orders, proposals, contracts, billing and production tools. These are overlapping capabilities: compare how each system handles your own workflow, integrations, plan capacity and data migration. Read RunMags vs Magazine Manager side by side, with published pricing, sources and when each one fits.
Magazine Manager may be the better fit if inventory checks or Google Ad Manager are central to how you sell. Mirabel documents real-time inventory tracking to prevent overbooking on its ad order management page (retrieved ) and a two-way Google Ad Manager sync on its integrations page (retrieved ). RunMags has neither today.
For a broader shortlist, read the Mirabel Magazine Manager comparison for publisher CRM, or compare RunMags with MagHub Ad Orbit's publisher CRM and Lineup Adpoint's omnichannel CRM. Deciding between Mirabel and Lineup? Read how Mirabel and Lineup compare.
RunMags brings advertiser and subscriber workflows together with contracts and billing, includes Maggie’s publishing assistance, and publishes plans from €399/month excluding VAT. If you are moving from Magazine Manager, ask us about the free import.
Comparison checked 3 October 2026 against Magazine Manager’s official features and magazine publisher CRM page. Product scope can change; confirm requirements with both vendors.
Shortlisting several systems? Compare the best CRM options for magazine publishers in our buyer’s guide, with an evaluation checklist and a side-by-side table.
RunMags vs Salesforce, HubSpot and QuickBooks for magazine publishers
Salesforce and HubSpot are general CRMs built around contacts and a deal pipeline, and QuickBooks is accounting software. When they are combined, insertion order details can end up re-keyed into a spreadsheet, the flatplan and the invoicing system. RunMags keeps that chain in one system: the signed insertion order becomes contract rows for each issue or date, signed print bookings appear on that issue’s flatplan, and billing invoices the booked issues with the issue reference on every invoice row. Each payment is recorded against its invoice.
Rate cards are built in. Each title is set up with its own issues, ad products and rate card, and sales reps build proposals from those product catalogues instead of a separate price sheet.
RunMags does not replace your accounting system. Customers, advertiser invoices and credit notes sync to QuickBooks, Xero or Fortnox per legal entity. Subscription invoices stay in RunMags and are not part of the sync.
A general CRM such as Salesforce or HubSpot is the better fit when most of your revenue is sold as deals outside print issues, or when your company already runs sales and marketing in it and has an administrator to maintain it.
On price, Salesforce Sales Cloud is priced per user on the Salesforce Sales Cloud pricing page and HubSpot’s sales software per seat on the HubSpot sales software pricing page, both retrieved . RunMags publishes monthly plans sized by your legal entities and magazine brands, from €399 per month excluding VAT. Compare RunMags plans.
Magazine CRM buyer checklist
Use the same short script with every vendor, and have your own sales, production and finance people do the work.
- Book one advertiser into two of your titles, and check that it stays one customer with one contract.
- Add the agency that books for that advertiser, and check whose contacts appear on the contract and how agency commission is applied.
- Link a subscriber to an organization that also advertises, and find both on the same record.
- Follow a signed booking to the issue’s flatplan and on to the invoice without retyping it.
- Ask which accounting system the invoices reach, for each legal entity, and whether subscription invoices are included.
- Name your must-haves. RunMags has no inventory holds, proof approval, tear sheets or Google Ad Manager integration today, so if you need them, ask the other vendors to show them working.
Want the full comparison? Read the buyer’s guide to the best CRM for magazine publishers. Budgeting the switch? See the guide to magazine software pricing for pricing models and how to get quotes you can compare.
From €399/month
excluding VAT
Choose capacity for your legal entities and magazine brands. Review current plans and included features before choosing your setup.
Compare RunMags plansMoving from Magazine Manager?
We offer a free import from Magazine Manager. Talk through your source files, records and migration scope with us before you move.
Four hours of remote onboarding are included. Additional assistance is EUR 125/hour.
See onboarding and import supportQuestions about magazine CRM
What is a CRM for magazines?
A CRM for magazines is customer software built around how a magazine sells. It keeps one advertiser record across all your titles, links agencies to the advertisers they book for, and puts subscribers who also advertise on the same record, connected to contracts, the issue flatplan and invoices. RunMags brings these into one system alongside flatplanning and production, so a sale can be followed from first conversation through issue placement to a paid invoice.
Can one advertiser buy space in several of our magazines?
Yes. Advertisers and subscribers sit in one customer register across your titles, so a cross-title deal is one contract with a row for each title and issue. Each title keeps its own issues, ad products and rate card, and advertiser invoices follow the legal entity on the contract.
How does RunMags handle advertising agencies?
An agency relation on the advertiser puts the agency’s contacts on that advertiser’s contracts, and agency commission is handled on the contract, so the brand, its agency and the booking stay together.
Can RunMags manage advertisers and subscribers together?
Yes. RunMags includes advertiser organizations and contacts, advertising sales and contracts, as well as subscribers and subscriptions. Billing and payments are part of the same publishing platform.
Does a magazine CRM handle subscriptions as well as advertising?
It should if your customers buy both. In RunMags, a subscriber can be linked to a contact or organization, so the same organization or contact keeps its advertising orders and its subscriptions. Subscriptions can be print or digital, on issue-based or time-based terms. Your team runs the renewal batch, and auto-renewing subscriptions are charged to the subscriber’s saved card at that point.
Can subscribers update their own details?
Yes. Readers update their details, address and newsletter choices from a personal link in your emails, and renewals run when staff run the renewal batch. Subscriber self-service for card updates, invoices and cancellation is on the roadmap.
How much does RunMags cost?
RunMags starts at €399 per month excluding VAT. Plans offer different capacities for legal entities and brands. Compare current plans on the pricing page or book a demo to confirm the fit for your publishing business.
Can I move from Magazine Manager to RunMags?
Yes. RunMags offers a free import from Magazine Manager. Discuss your source files, records and migration scope with the team before moving. Four hours of remote onboarding are included; additional assistance is EUR 125/hour.
What does Maggie do?
Maggie checks what needs attention, such as renewals due, unpaid invoices or missing ad material, and suggests the next step. She helps you work through sales, contracts, billing and production. You decide what to do.
Can I try RunMags before choosing a plan?
Yes. Start a 14-day free trial without a credit card, or book a demo to walk through your advertising, subscription and billing workflows.
See how your publishing business fits.
Walk through advertising, subscriptions and billing with us, or explore RunMags with your team.
