CRM for magazines.
From first conversation to paid invoice.
Keep advertisers, subscribers, contracts and billing in one system. RunMags connects the customer relationship with the publishing work that follows it.
14-day free trial · No credit card required · From €399/month excl. VAT
Your customer record should follow the whole job.
When a sales conversation becomes an ad booking, your production and finance teams need the same context. When a reader subscribes, your team needs the subscription and payment history together.
Advertisers & ad sales
Keep organizations, contacts, sales activity and advertising deals together. Follow the relationship from prospect to recurring advertiser.
Explore advertising salesSubscribers & subscriptions
Manage subscriber records and subscriptions alongside the rest of your publishing business. Bring existing subscribers into your setup with import assistance.
Plan your subscriber importProposals & contracts
Turn agreed advertising into proposals and contracts, with electronic signatures. Keep sales commitments connected to production planning.
See the publishing flatplanBilling & payments
Keep invoices and payments connected to your customer relationships. Review what has been billed and what still needs attention.
Explore billing and paymentsConnect the booking with the magazine.
The RunMags flatplan lets your team coordinate advertising placements and magazine production. See how your sales commitments fit into the issue.
Maggie checks ahead.
You decide.
When you log in, Maggie checks what needs attention: renewals due, unpaid invoices or missing ad material. She suggests the next step and helps you work through sales, contracts, billing and production.
You decide what to do. Ask about the workflows that matter to your team during your demo.
Choose a CRM around your publishing workflow.
A general CRM can be a good fit for contact management and a sales pipeline. Check how it will connect to the magazine work you also need: ad bookings, issue planning, subscriptions and billing. That may involve configuration or additional tools, depending on the product.
| Requirement | RunMags | Ask when evaluating a general CRM |
|---|---|---|
| Advertisers and subscribers | Advertiser CRM and subscription sales in the publishing platform. | How will subscriber records and subscription workflows connect? |
| Sales to production | Advertising sales, contracts and a publishing flatplan. | How will bookings and issue placements reach production? |
| Customer to billing | Billing and payments alongside customer relationships. | Which billing system and integration will you use? |
How does RunMags compare with Magazine Manager?
Magazine Manager is Mirabel Technologies’ publishing product. It also documents publishing CRM, advertising orders, proposals, contracts, billing and production tools. These are overlapping capabilities: compare how each system handles your own workflow, integrations, plan capacity and data migration.
RunMags brings advertiser and subscriber workflows together with contracts and billing, includes Maggie’s publishing assistance, and publishes plans from €399/month excluding VAT. If you are moving from Magazine Manager, ask us about the free import.
Comparison checked 3 October 2026 against Magazine Manager’s official features and magazine publisher CRM page. Product scope can change; confirm requirements with both vendors.
From €399/month
excluding VAT
Choose capacity for your legal entities and magazine brands. Review current plans and included features before choosing your setup.
Compare RunMags plansMoving from Magazine Manager?
We offer a free import from Magazine Manager. Talk through your source files, records and migration scope with us before you move.
Four hours of remote onboarding are included. Additional assistance is billed hourly at an agreed rate.
See onboarding and import supportQuestions about magazine CRM
What is a CRM for magazines?
A magazine CRM connects customer relationships with publishing workflows: advertisers, ad bookings, subscriber records, contracts and billing. RunMags brings these into one system alongside flatplanning and production.
Can RunMags manage advertisers and subscribers together?
Yes. RunMags includes advertiser organizations and contacts, advertising sales and contracts, as well as subscribers and subscriptions. Billing and payments are part of the same publishing platform.
How much does RunMags cost?
RunMags starts at €399 per month excluding VAT. Plans offer different capacities for legal entities and brands. Compare current plans on the pricing page or book a demo to confirm the fit for your publishing business.
Can I move from Magazine Manager to RunMags?
Yes. RunMags offers a free import from Magazine Manager. Discuss your source files, records and migration scope with the team before moving. Four hours of remote onboarding are included; additional assistance is billed hourly at an agreed rate.
What does Maggie do?
Maggie checks what needs attention, such as renewals due, unpaid invoices or missing ad material, and suggests the next step. She helps you work through sales, contracts, billing and production. You decide what to do.
Can I try RunMags before choosing a plan?
Yes. Start a 14-day free trial without a credit card, or book a demo to walk through your advertising, subscription and billing workflows.
See how your publishing business fits.
Walk through advertising, subscriptions and billing with us, or explore RunMags with your team.
