CRM for magazines.
From first conversation to paid invoice.
A CRM for magazines keeps advertisers, subscribers, contracts and billing in one system, connected to the publishing work that follows each sale. RunMags is a magazine CRM that links ad bookings with flatplanning and production, and subscriber records with invoices and payments.
14-day free trial · No credit card required · From €399/month excl. VAT
“There is no way a single person could operate a business of my size without it!” Scarlett Redenius, Publisher, Florida Country Magazine: read the case study
Your customer record should follow the whole job.
When a sales conversation becomes an ad booking, your production and finance teams need the same context. When a reader subscribes, your team needs the subscription and payment history together.
Advertisers & ad sales
Keep organizations, contacts, sales activity and advertising deals together. Follow the relationship from prospect to recurring advertiser in an ad sales CRM built for media sales teams. See how to manage advertisers and contacts in RunMags.
Explore advertising salesSubscribers & subscriptions
Manage subscriber records and subscriptions alongside the rest of your publishing business. Bring existing subscribers into your setup with import assistance.
Plan your subscriber importProposals & contracts
Turn agreed advertising into proposals and contracts, with electronic signatures. Keep sales commitments connected to production planning.
See the publishing flatplanBilling & payments
Keep invoices and payments connected to your customer relationships. Review what has been billed and what still needs attention.
Explore billing and paymentsSubscribers and advertisers on one customer record
Some magazine customers are both. A company that books advertising may also buy subscriptions for its staff, and a long-time reader can become an advertiser. In RunMags, magazine CRM software and subscription management work on the same customers: a subscriber can be linked to a contact or organization, so the same organization or contact keeps its advertising orders and its subscriptions on one record instead of in two systems that drift apart.
Subscriptions can be print or digital, on issue-based or time-based terms, and for each issue RunMags builds a distribution list from active subscriptions. Your team runs the renewal batch, and auto-renewing subscriptions are charged to the subscriber’s saved card at that point. RunMags does not yet schedule automatic renewals or retry failed card payments. When the subscriber is linked to a contact your sales team works with, the person handling a renewal and the person selling ad space see the same customer.
Readers update their details, address and newsletter choices from a personal link in your emails, and renewals run when staff run the renewal batch. Subscriber self-service for card updates, invoices and cancellation is on the roadmap.
Connect the booking with the magazine.
The RunMags flatplan lets your team coordinate advertising placements and magazine production. See how your sales commitments fit into the issue.
Maggie checks ahead.
You decide.
When you log in, Maggie checks what needs attention: renewals due, unpaid invoices or missing ad material. She suggests the next step and helps you work through sales, contracts, billing and production.
You decide what to do. Ask about the workflows that matter to your team during your demo.
Choose a CRM for publishers that fits your publishing workflow.
A general CRM can be a good fit for contact management and a sales pipeline. Check how it will connect to the magazine work you also need: ad bookings, issue planning, subscriptions and billing. That may involve configuration or additional tools, depending on the product.
| Requirement | RunMags | Ask when evaluating a general CRM |
|---|---|---|
| Advertisers and subscribers | Advertiser CRM and subscription sales in the publishing platform. | How will subscriber records and subscription workflows connect? |
| Sales to production | Advertising sales, contracts and a publishing flatplan. | How will bookings and issue placements reach production? |
| Customer to billing | Billing and payments alongside customer relationships. | Which billing system and integration will you use? |
How does RunMags compare with Magazine Manager?
Magazine Manager is Mirabel Technologies’ publishing product. It also documents publishing CRM, advertising orders, proposals, contracts, billing and production tools. These are overlapping capabilities: compare how each system handles your own workflow, integrations, plan capacity and data migration. Read the Mirabel Magazine Manager comparison for publisher CRM, or compare RunMags with MagHub Ad Orbit's publisher CRM and Lineup Adpoint's omnichannel CRM. Deciding between Mirabel and Lineup? Read how Mirabel and Lineup compare.
RunMags brings advertiser and subscriber workflows together with contracts and billing, includes Maggie’s publishing assistance, and publishes plans from €399/month excluding VAT. If you are moving from Magazine Manager, ask us about the free import.
Comparison checked 3 October 2026 against Magazine Manager’s official features and magazine publisher CRM page. Product scope can change; confirm requirements with both vendors.
Shortlisting several systems? Compare the best CRM options for magazine publishers in our buyer’s guide, with an evaluation checklist and a side-by-side table.
RunMags vs Salesforce, HubSpot and QuickBooks for magazine publishers
Salesforce and HubSpot are general CRMs built around contacts and a deal pipeline, and QuickBooks is accounting software. When they are combined, insertion order details can end up re-keyed into a spreadsheet, the flatplan and the invoicing system. RunMags keeps that chain in one system: the signed insertion order becomes contract rows for each issue or date, signed print bookings appear on that issue’s flatplan, and billing invoices the booked issues with the issue reference on every invoice row. Each payment is recorded against its invoice.
Rate cards are built in. Each title is set up with its own issues, ad products and rate card, and sales reps build proposals from those product catalogues instead of a separate price sheet.
RunMags does not replace your accounting system. Customers, advertiser invoices and credit notes sync to QuickBooks, Xero or Fortnox per legal entity. Subscription invoices stay in RunMags and are not part of the sync.
On price, Salesforce Sales Cloud is priced per user and HubSpot Sales Hub per seat, according to their pricing pages as of 9 October 2026. RunMags publishes monthly plans sized by your legal entities and magazine brands, from €399 per month excluding VAT. Compare RunMags plans.
From €399/month
excluding VAT
Choose capacity for your legal entities and magazine brands. Review current plans and included features before choosing your setup.
Compare RunMags plansMoving from Magazine Manager?
We offer a free import from Magazine Manager. Talk through your source files, records and migration scope with us before you move.
Four hours of remote onboarding are included. Additional assistance is EUR 125/hour.
See onboarding and import supportQuestions about magazine CRM
What is a CRM for magazines?
A magazine CRM connects customer relationships with publishing workflows: advertisers, ad bookings, subscriber records, contracts and billing. RunMags brings these into one system alongside flatplanning and production, so a sale can be followed from first conversation through issue placement to a paid invoice.
Can RunMags manage advertisers and subscribers together?
Yes. RunMags includes advertiser organizations and contacts, advertising sales and contracts, as well as subscribers and subscriptions. Billing and payments are part of the same publishing platform.
Does a magazine CRM handle subscriptions as well as advertising?
It should if your customers buy both. In RunMags, a subscriber can be linked to a contact or organization, so the same organization or contact keeps its advertising orders and its subscriptions. Subscriptions can be print or digital, on issue-based or time-based terms. Your team runs the renewal batch, and auto-renewing subscriptions are charged to the subscriber’s saved card at that point.
Can subscribers update their own details?
Yes. Readers update their details, address and newsletter choices from a personal link in your emails, and renewals run when staff run the renewal batch. Subscriber self-service for card updates, invoices and cancellation is on the roadmap.
How much does RunMags cost?
RunMags starts at €399 per month excluding VAT. Plans offer different capacities for legal entities and brands. Compare current plans on the pricing page or book a demo to confirm the fit for your publishing business.
Can I move from Magazine Manager to RunMags?
Yes. RunMags offers a free import from Magazine Manager. Discuss your source files, records and migration scope with the team before moving. Four hours of remote onboarding are included; additional assistance is EUR 125/hour.
What does Maggie do?
Maggie checks what needs attention, such as renewals due, unpaid invoices or missing ad material, and suggests the next step. She helps you work through sales, contracts, billing and production. You decide what to do.
Can I try RunMags before choosing a plan?
Yes. Start a 14-day free trial without a credit card, or book a demo to walk through your advertising, subscription and billing workflows.
See how your publishing business fits.
Walk through advertising, subscriptions and billing with us, or explore RunMags with your team.
