Mirabel Magazine Manager vs Lineup Adpoint
Publishers shortlisting magazine ad sales software sometimes compare Mirabel's The Magazine Manager with Lineup Adpoint. Both describe CRM, advertising orders and billing in one platform, but their public pages document different scopes. This page sets out what each vendor documents on its own public pages, with a source and date for every cell. It does not rate either product. Where a capability is not on a cited page, the table says “does not document”, which is not the same as not having it.
RunMags is a third option, described after the comparison. Explore the publishing software comparison hub.
How the sources were checked
Mirabel statements come from pages on magazinemanager.com retrieved 2026-10-04. Lineup statements come from pages on lineup.com retrieved 2026-10-04, plus one trade-press report where noted. Lineup's help centre requires a login, so it was not reviewed. Every statement is vendor-claimed: neither product was operated for this comparison. Ask each vendor to confirm the current edition, modules and terms.
Mirabel Magazine Manager vs Lineup Adpoint at a glance
| Area | Mirabel Magazine Manager | Lineup Adpoint |
|---|---|---|
| CRM | Publishing CRM with contact histories, proposals and contracts, support for multiple publications and shared contact records. Source: publishing CRM page, retrieved 2026-10-04. | Adpoint CRM with dashboards, a guided sales workflow, lead generation, a proposal builder and case management. Adpoint Plus add-ons put the CRM inside Gmail or Microsoft 365, sync it with HubSpot, or run Adpoint inside Salesforce. Sources: Adpoint page, Adpoint Plus page and integrations page, retrieved 2026-10-04. |
| Ad sales and contracts | Proposals convert to confirmed orders in one click, multi-issue contracts create every future issue order, and real-time inventory tracking is described as preventing overbooking. Insertion orders and contracts are generated automatically, and e-signature is documented. Sources: ad order management page and e-signature announcement, retrieved 2026-10-04. | One order flow with central real-time availability, a configurable product catalogue, pricing and discount rules, and approval queues. Digital signatures for contracts, proposals and invoices are an Adpoint Plus add-on. Ad2Order lets advertisers book print, display and classified ads themselves. Sources: Adpoint order management page, Adpoint Plus page and Self-Service Suite page, retrieved 2026-10-04. |
| Print flatplan and production | DigitalStudio builds a flat plan from live ad orders, routes proofs to advertisers and triggers tearsheets and invoices. The pricing page lists digital editions and tearsheets as optional add-ons. Sources: DigitalStudio page and pricing page, retrieved 2026-10-04. | Does not document a flatplan or pagination tool on the Adpoint pages reviewed. The Self-Service Suite includes eTear4Media, a proof-of-publication (tearsheet) hub. Sources: Adpoint page and Self-Service Suite page, retrieved 2026-10-04. |
| Digital ad sales | Lists a Google Ad Manager integration among its connected applications. Source: integrations page, retrieved 2026-10-04. | Print, digital, inserts, classified, events, social, broadcast, radio and outdoor are booked in the same order flow. Two-way links with Google Ad Manager, Xandr and Smart AdServer cover targeting, forecasting, reservations and programmatic reconciliation. Newsletter ads can be booked through a Passendo integration announced on 2026-09-02. Sources: Adpoint order management page and Passendo announcement, retrieved 2026-10-04. |
| Subscriptions and circulation | Subscription and recurring billing through Mirabel's ChargeBrite platform, including dunning that retries the payment during a grace period. Source: subscription management page, retrieved 2026-10-04. | Does not document a subscription or circulation product on the current lineup.com pages reviewed; the homepage presents Adpoint and the Self-Service Suite. A 2021 trade-press report described a Lineup subscription platform called Amplio, so ask Lineup for its current status. Sources: Lineup homepage, retrieved 2026-10-04, and InPublishing report dated 2021-10-02, retrieved 2026-10-04. |
| Invoicing and accounting sync | Multi-issue invoicing, payment posting and A/R aging. Integrates with QuickBooks (Desktop through the Web Connector, and Online), Xero, Sage, Epicor and Microsoft Dynamics GP. Does not document Fortnox or EU VAT. Sources: billing and invoicing page and integrations page, retrieved 2026-10-04. | Unified billing across media, accounts receivable, cost tracking, query management, multi-office and multi-currency support, and revenue accounting. The integrations page names ERP links to SAP, Oracle, Infor, JD Edwards, PeopleSoft, Unit4 and OpusCapita. Sources: Adpoint page and integrations page, retrieved 2026-10-04. |
| Published price | Per user per month, billed annually in US dollars: $92 for 3–5 users, falling to $66 for 51 or more, labelled “Special Introductory Pricing”. No month-to-month option. Source: pricing page, retrieved 2026-10-04. | No public price; demo or quote only, as quoted in the RunMags Lineup Adpoint guide, checked 2026-10-04. Lineup's website publishes no price list for Adpoint and invites buyers to book a demo. Source: Lineup homepage, retrieved 2026-10-04. |
| Free trial | Does not document a free trial on its pricing page, which offers a demo instead. Source: pricing page, retrieved 2026-10-04. | Does not document a free trial; the website offers demos instead. Source: Lineup homepage, retrieved 2026-10-04. |
Prices are the vendors' published list prices on the date shown and exclude add-ons, services and taxes. Ask both vendors for a written quotation for the same users, titles and modules.
Pick Mirabel Magazine Manager if…
- you want every per-user price band published, from 3 to 51 or more users, before the first sales call;
- you want multi-issue contracts that create every future order, with inventory tracking described as preventing overbooking;
- your production team wants a flat plan built from live orders, with proof routing and tearsheets;
- you also want subscription billing with dunning from the same vendor, through ChargeBrite;
- you use QuickBooks Desktop, Epicor or Microsoft Dynamics GP.
Pick Lineup Adpoint if…
- you sell print, digital, events, broadcast, radio and outdoor advertising and want one order flow with central real-time availability;
- you need two-way links with Google Ad Manager, Xandr or Smart AdServer, including programmatic reconciliation;
- your finance team needs multi-office and multi-currency billing with revenue accounting, or an ERP link to SAP, Oracle or another system Lineup names;
- your sales team wants the CRM inside Gmail or Microsoft 365, or Adpoint inside Salesforce;
- you want advertisers to book print, display and classified ads through a self-service portal.
Both lists come from the vendors' own pages cited above. Either product may cover more than its public pages show, so ask each vendor to demonstrate the same job: one multi-issue advertising agreement from proposal to paid invoice.
A third option: RunMags
RunMags connects your magazine business from proposal to paid invoice, with Maggie built in. It is worth a look if you are a small or mid-size publisher and neither vendor's documented scope fits the way you work.
- CRM, ad sales and subscriptions in one system. RunMags is a CRM for magazines: print, digital and newsletter ads are order rows on the same contract, and issue-based and time-based subscription orders, renewals and gift subscriptions sit on the same customer record as your advertisers.
- Published price and a self-serve trial. Plans are priced by the number of legal entities and magazine brands you run, current prices are on the RunMags pricing page, and you can start a 14-day free trial without a credit card.
- Flatplan and accounting sync. Signed print bookings appear on the flatplan for their issue, and customers, advertiser invoices and their credit notes sync to Fortnox, QuickBooks Online or Xero, per legal entity, with EU VAT. Subscription invoices are not part of that sync.
RunMags does not have inventory availability or overbooking controls, tear sheets or a Google Ad Manager integration yet, and does not document multi-currency revenue accounting or SAP and Oracle connectors. Renewals are charged when your staff run the renewal batch; RunMags does not yet schedule renewals automatically or retry failed card payments. Compare all three against how your team sells. For a step-by-step evaluation brief, read the Mirabel Magazine Manager alternative or the Lineup Adpoint alternative guide, or see Ad Orbit (MagHub) vs Mirabel and MagHub vs Lineup Adpoint.
Frequently asked questions
How does Mirabel pricing compare with Lineup Adpoint pricing?
Mirabel prices per user per month, billed annually: on 2026-10-04 its pricing page listed $92 per user for 3 to 5 users, falling to $66 for 51 or more, with no month-to-month option. Lineup publishes no price for Adpoint and invites buyers to book a demo (checked 2026-10-04). Add-ons, services and the edition change the final cost, so compare written quotations for the same team.
Do Mirabel or Lineup Adpoint handle magazine subscriptions?
Mirabel sells subscription billing through ChargeBrite, which documents dunning. Lineup's current website does not document a subscription product; a 2021 trade-press report described a Lineup subscription platform called Amplio, so ask Lineup for its current status. RunMags keeps issue-based and time-based subscription orders, renewals and gift subscriptions on the same customer record as your advertisers.
Can I try Mirabel, Lineup Adpoint or RunMags for free?
Neither Mirabel nor Lineup documents a free trial on the pages reviewed on 2026-10-04; both offer a demo. RunMags offers a 14-day free trial without a credit card.
Compare all three with your own workflow
Bring an example agreement, your number of titles and the accounting system you use. Start a trial or book a walkthrough with the team.
