MagHub (Ad Orbit) vs Lineup Adpoint
Publishers shortlisting magazine ad sales software sometimes compare Ad Orbit, formerly MagHub, with Lineup Adpoint. Both describe CRM, advertising orders and billing in one platform, but their public pages document different scopes. This page sets out what each vendor documents on its own public pages, with a source and date for every cell. It does not rate either product. Where a capability is not on a cited page, the table says “does not document”, which is not the same as not having it.
RunMags is a third option, described after the comparison. Explore the publishing software comparison hub.
How the sources were checked
Ad Orbit's website returned HTTP 403 to direct requests on 2026-10-04, so Ad Orbit statements come from search-indexed text of its official pages and help documentation reviewed on that date, plus one browser snapshot of its homepage retrieved 2026-09-12 where noted. Lineup statements come from pages on lineup.com retrieved 2026-10-04, plus one trade-press report where noted. Lineup's help centre requires a login, so it was not reviewed. Every statement is vendor-claimed: neither product was operated for this comparison. Ask each vendor to confirm the current edition, modules and terms.
MagHub (Ad Orbit) vs Lineup Adpoint at a glance
| Area | Ad Orbit (MagHub) | Lineup Adpoint |
|---|---|---|
| CRM | Publisher CRM is part of the documented offering, alongside an advertiser portal and reporting. Source: Ad Orbit homepage, search-indexed text reviewed 2026-10-04. | Adpoint CRM with dashboards, a guided sales workflow, lead generation, a proposal builder and case management. Adpoint Plus add-ons put the CRM inside Gmail or Microsoft 365, sync it with HubSpot, or run Adpoint inside Salesforce. Sources: Adpoint page, Adpoint Plus page and integrations page, retrieved 2026-10-04. |
| Ad sales and contracts | Rate-card orders, with sales packages that can span publications, carry package or item discounts and be invoiced together. Overbooking is governed by user permissions. Orders can be sent to the client for approval with digital signatures. Sources: order management, sales packages and sales permissions (help docs, search-indexed text reviewed 2026-10-04). | One order flow with central real-time availability, a configurable product catalogue, pricing and discount rules, and approval queues. Digital signatures for contracts, proposals and invoices are an Adpoint Plus add-on. Ad2Order lets advertisers book print, display and classified ads themselves. Sources: Adpoint order management page, Adpoint Plus page and Self-Service Suite page, retrieved 2026-10-04. |
| Print flatplan and production | MagBuilder links the layout to production and editorial reports, with spreads, inserts, PDF output, Issuu and printer sync. Source: MagBuilder layout actions (help docs, search-indexed text reviewed 2026-10-04). | Does not document a flatplan or pagination tool on the Adpoint pages reviewed. The Self-Service Suite includes eTear4Media, a proof-of-publication (tearsheet) hub. Sources: Adpoint page and Self-Service Suite page, retrieved 2026-10-04. |
| Digital ad sales | Rate-card orders cover print and digital inventory, and the developers page lists Google Ad Manager and Broadstreet among its integrations. Sources: order management (help docs) and developers page, search-indexed text reviewed 2026-10-04. The homepage describes advertising inventory across print, digital, newsletter and podcast formats. Source: Ad Orbit homepage, browser snapshot retrieved 2026-09-12. | Print, digital, inserts, classified, events, social, broadcast, radio and outdoor are booked in the same order flow. Two-way links with Google Ad Manager, Xandr and Smart AdServer cover targeting, forecasting, reservations and programmatic reconciliation. Newsletter ads can be booked through a Passendo integration announced on 2026-09-02. Sources: Adpoint order management page and Passendo announcement, retrieved 2026-10-04. |
| Subscriptions and circulation | Subscription web forms per publication, and a WordPress plugin that limits premium content to subscribers with access to an issue. Sources: subscription web form and WordPress entitlement (help docs, search-indexed text reviewed 2026-10-04). | Does not document a subscription or circulation product on the current lineup.com pages reviewed; the homepage presents Adpoint and the Self-Service Suite. A 2021 trade-press report described a Lineup subscription platform called Amplio, so ask Lineup for its current status. Sources: Lineup homepage, retrieved 2026-10-04, and InPublishing report dated 2021-10-02, retrieved 2026-10-04. |
| Invoicing and accounting sync | Delivery-linked invoicing, payment capture, configurable GL mapping, period locking and product-based revenue recognition. Names QuickBooks Online, NetSuite, Xero, Sage Intacct, Sage, Stripe, Authorize.net and Avalara. Does not document Fortnox or EU VAT. Source: billing and finance page, search-indexed text reviewed 2026-10-04. | Unified billing across media, accounts receivable, cost tracking, query management, multi-office and multi-currency support, and revenue accounting. The integrations page names ERP links to SAP, Oracle, Infor, JD Edwards, PeopleSoft, Unit4 and OpusCapita. Sources: Adpoint page and integrations page, retrieved 2026-10-04. |
| Published price | Per user per month, with no platform fees, as quoted in the RunMags Ad Orbit guide, checked 2026-10-04. Ad Orbit's website returned HTTP 403 to direct requests during this review, so see the vendor's pricing page for current rates and editions. | No public price; demo or quote only, as quoted in the RunMags Lineup Adpoint guide, checked 2026-10-04. Lineup's website publishes no price list for Adpoint and invites buyers to book a demo. Source: Lineup homepage, retrieved 2026-10-04. |
| Free trial | Does not document a free trial in the sources reviewed: the Ad Orbit homepage and help documentation, search-indexed text reviewed 2026-10-04. | Does not document a free trial; the website offers demos instead. Source: Lineup homepage, retrieved 2026-10-04. |
Pricing models are as each vendor publishes them on the date shown; add-ons, services and taxes are extra. Ask both vendors for a written quotation for the same users, titles and modules.
Pick Ad Orbit (MagHub) if…
- you sell packages across several publications and want them discounted and invoiced together;
- your production team wants layout, PDF output, Issuu and printer sync from the same platform;
- you want subscription web forms and WordPress content access for subscribers from the same vendor;
- your finance team wants GL mapping and period locking documented inside the ad system;
- you use NetSuite, Sage Intacct or Avalara, which Ad Orbit names on its finance page.
Pick Lineup Adpoint if…
- you sell print, digital, events, broadcast, radio and outdoor advertising and want one order flow with central real-time availability;
- you need two-way links with Google Ad Manager, Xandr or Smart AdServer, including programmatic reconciliation;
- your finance team needs multi-office and multi-currency billing with revenue accounting, or an ERP link to SAP, Oracle or another system Lineup names;
- your sales team wants the CRM inside Gmail or Microsoft 365, or Adpoint inside Salesforce;
- you want advertisers to book print, display and classified ads through a self-service portal.
Both lists come from the vendors' own pages cited above. Either product may cover more than its public pages show, so ask each vendor to demonstrate the same job: one multi-issue advertising agreement from proposal to paid invoice.
A third option: RunMags
RunMags connects your magazine business from proposal to paid invoice, with Maggie built in. It is worth a look if you are a small or mid-size publisher and neither vendor's documented scope fits the way you work.
- CRM, ad sales and subscriptions in one system. RunMags is a CRM for magazines: print, digital and newsletter ads are order rows on the same contract, and issue-based and time-based subscription orders, renewals and gift subscriptions sit on the same customer record as your advertisers.
- Published price and a self-serve trial. Plans are priced by the number of legal entities and magazine brands you run, current prices are on the RunMags pricing page, and you can start a 14-day free trial without a credit card.
- Flatplan and accounting sync. Signed print bookings appear on the flatplan for their issue, and customers, advertiser invoices and their credit notes sync to Fortnox, QuickBooks Online or Xero, per legal entity, with EU VAT. Subscription invoices are not part of that sync.
RunMags does not have inventory availability or overbooking controls, tear sheets or a Google Ad Manager integration yet, and does not document GL mapping, multi-currency revenue accounting or SAP and Oracle connectors. Renewals are charged when your staff run the renewal batch; RunMags does not yet schedule renewals automatically or retry failed card payments. Compare all three against how your team sells. For a step-by-step evaluation brief, read the MagHub / Ad Orbit alternative or the Lineup Adpoint alternative guide, or see Ad Orbit (MagHub) vs Mirabel and Mirabel vs Lineup Adpoint.
Frequently asked questions
Are MagHub and Ad Orbit the same product?
MagHub is the earlier name of Ad Orbit, and Ad Orbit kept MagHub-branded material on its website at the RunMags source review dated 2026-09-12. Confirm the product edition, modules and contract with the vendor when you compare an existing installation.
How does Ad Orbit pricing compare with Lineup Adpoint pricing?
Ad Orbit prices per user per month, with no platform fees. Its website returned HTTP 403 to direct requests on 2026-10-04, so check its pricing page for current rates and editions. Lineup publishes no price for Adpoint and invites buyers to book a demo (checked 2026-10-04). Add-ons, services and the edition change the final cost, so compare written quotations for the same team.
Can I try Ad Orbit, Lineup Adpoint or RunMags for free?
Neither Ad Orbit nor Lineup documents a free trial in the sources reviewed on 2026-10-04; Lineup's website offers demos. RunMags offers a 14-day free trial without a credit card.
Compare all three with your own workflow
Bring an example agreement, your number of titles and the accounting system you use. Start a trial or book a walkthrough with the team.
