An AdSalesPro alternative for magazine publishers
If you are looking at AdSalesPro, you probably want a simpler way to sell advertising than a generic CRM and a spreadsheet. That is a sensible goal. The useful question is how far the system needs to reach: does your team only need to sell and track ads, or do bookings also have to reach the flatplan, the advertiser invoice and your subscriber records? RunMags is an option to evaluate when the answer is the second one.
RunMags connects your magazine business from proposal to paid invoice, with Maggie built in. Plans scale by legal entities and brands. Explore the publishing software comparison hub.
What AdSalesPro says about its product
AdSalesPro presents itself as “ad sales made simple”: one cloud tool for CRM, ad booking and ad production tracking for publishers, as of 2026-10-06. Its homepage and pricing page describe account, contact, lead and opportunity management, proposals built from publications and rate structures, print and digital orders scheduled on a visual calendar, and ad production statuses with run lists across publications. Sources: official AdSalesPro homepage and pricing page, retrieved 2026-10-06. These are vendor claims, not independently tested results.
The vendor names newspapers and media groups, magazines, community publications, associations, religious publications, and colleges and universities as its audiences, as of 2026-10-06. Source: official AdSalesPro industries page, retrieved 2026-10-06. Its FAQ says the vendor imports an existing advertiser list from Excel, CSV or MySQL, that many customers are live in less than a day, and that a rollout can be phased, as of 2026-10-06. Source: official AdSalesPro FAQ, retrieved 2026-10-06.
Published pricing (checked )
No public price; quote only. AdSalesPro's pricing page lists three plans by team size (Standard for up to 5 users, Teams for up to 20, Pro for 20 or more), each with “Talk to a Specialist” instead of an amount, and billing monthly or annually. Its FAQ describes pricing per user. Source: AdSalesPro pricing page, retrieved 2026-10-06. See RunMags pricing.
Where RunMags works differently
RunMags puts advertising sales, contracts and e-signature, the flatplan, subscriptions and advertiser invoicing in one system, on the same customer record. Signed print bookings appear on the flatplan for their issue. Advertiser invoices and credit notes sync to Fortnox, QuickBooks Online or Xero per legal entity, with EU VAT. Maggie, your publishing sidekick, is built in: she can help with product questions and route a request to the team.
AdSalesPro's homepage, pricing page and FAQ, as of 2026-10-06, describe CRM, booking and production tracking; they do not describe invoicing, accounting sync, subscriptions or a flatplan. Absence from a cited page is not proof that a feature is missing, so ask the vendor to confirm anything your team depends on.
Test one advertiser from first call to invoice
Pick a real advertiser that buys space in two issues, with an agency contact and a separate billing contact. Ask each vendor to show the same sequence: contact, proposal, signed order, booking, artwork status, placement in the issue and the invoice. Then move one placement to a later issue and watch which records change. Let someone from production and someone from finance review the result, not only the sales team.
When AdSalesPro may be the better fit
If you run a small advertising team on a single title and only need a simple tool to manage contacts, bookings and ad production, AdSalesPro may be the better fit. That is especially true if invoicing already lives in an accounting system you are happy with and subscriptions are handled elsewhere or not at all. A broader system is only worth it when your team will use the extra steps. This guide makes no claim about AdSalesPro's reviews, cost or quality.
Plan a bounded switch
Start with an export of advertiser organisations and contacts, plus subscribers and subscriptions if they are in scope. Agree field mapping and duplicate handling, and import a small sample before the full list. Open orders, artwork and payment history need a separate decision: migrate, reconcile or keep in an archive. Compare current RunMags plans using your legal entities and brands.
Frequently asked questions
Is RunMags an alternative to AdSalesPro?
It can be, if you need more than ad sales. AdSalesPro describes CRM, ad booking and ad production tracking (as of 2026-10-06). RunMags also covers contracts and e-signature, the flatplan, subscriptions and advertiser invoicing with accounting sync, in one system. A small ad-only team may be better served by a simpler tool.
Does AdSalesPro publish its prices?
Not on its own website. As of 2026-10-06, the AdSalesPro pricing page lists Standard, Teams and Pro plans by number of users, each with "Talk to a Specialist" instead of an amount. RunMags plans scale by legal entities and brands; current prices are on the RunMags pricing page.
Does RunMags include a flatplan?
Yes. Signed print bookings appear on the flatplan for their issue, ready to drag into place. AdSalesPro's public pages describe ad production statuses and run lists, not a flatplan (as of 2026-10-06).
Can I move my advertiser data to RunMags?
Yes. Scope advertiser organisations and contacts, and subscribers if relevant, then import a small sample first. Open orders, artwork and payment history need a separate review: decide what to migrate, reconcile or keep in an archive.
See the whole advertising workflow before deciding
Bring one real advertiser, your number of titles and the step after the sale that takes the most time. Start a trial or book a walkthrough with the team.
