Coordinate your magazine publishing team

Managing a magazine requires collaboration, teamwork and planning excellence — a recursive process where two or more people or organizations work together in an intersection of common goals — for example, an intellectual endeavor that is creative in nature – by sharing knowledge, learning and building consensus.

Sharing is caring

RunMags supports this process by giving you and your team the proper tools, logging decisions, customer interaction and more in the platform. All activities are linked to the calendar, as well as a lead, client, subscriber or other contact of choice. The same goes for documents like proposals and correspondence. Create documents from templates, directly linked to the contact, and with the address, name and attention in the proper place. Emails can also be automatically archived in the platform by connecting user email accounts.

 

RunMags customer relationship management overview

Everybody on the same page

A collaborative advantage with RunMags over regular CRM systems, is that the production team can work on the same platform as the sales team. The teams have access to separate tools for performing their daily routines, but they have one thing in common – access to the customer card and related information that is needed for the various tasks. As each issue is planned by the production team using the pagination and production tools, the sales team can view the plan to see which pages that are still available for their customers to advertise on. As a contract is signed for a full page, the sales rep books the page in RunMags and provides notes for the production team for further collaboration with them customer.

Since the invoicing process is automated and performed in RunMags, Finance is not restricted to work in isolation in the accounting system. In RunMags, they see overdue invoices per organization under Finance > Collection, send reminder letters from there, and have access to customer contact data for follow up and resolution. And like all other employees, the Finance rep can add an activity in the system to let colleagues know if an agreement with the customer was reached.

Make handovers clear across sales, production and finance

A shared publishing workflow needs clear ownership as well as shared records. Decide who confirms an advertiser's requirements, who checks the artwork, who reviews issue readiness and who prepares the invoice. When responsibility is unclear, the same task can be repeated by several people or left unfinished because each person assumes someone else owns it.

RunMags brings advertising, subscriptions, production and billing into one publishing platform. Use your evaluation to examine how the people involved work with the same business context. For example, ask sales and production to walk through a changed ad placement together, then ask finance what information it needs before billing. This reveals practical handover questions that a simple feature checklist can miss.

Start with one issue and agree how changes are communicated. Keep a short list of unresolved questions, including who decides when an exception is ready to move forward. Expand the workflow only after the team understands the first example. Explore production planning, contract fulfillment and onboarding guidance to plan your next step.